<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[B2B Marketing Leadership | Clara So]]></title><description><![CDATA[B2B Marketing Leadership is a knowledge hub for marketing leaders, revenue marketers, and business executives who are building and scaling high-performing marketing organizations. The site explores marketing leadership, revenue marketing, marketing operations, AI ways of working, global growth, demand generation, lifecycle marketing, CRM, ABM, measurement, and operating models. Through practical frameworks, real-world case studies, and executive perspectives, it focuses on connecting marketing strategy, execution, technology, and commercial outcomes across complex B2B organizations.]]></description><link>https://www.bunnykk.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 25 Jul 2026 01:17:10 GMT</lastBuildDate><atom:link href="https://www.bunnykk.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What CMOs Should Push Back On in Revenue Planning]]></title><description><![CDATA[Marketing rarely sets the revenue target, but it bears the burden of making it actionable. From lead times and win rates to budget constraints and metric ownership, here are the four critical planning gaps marketing leaders must flag early to build realistic revenue models and transform marketing from a reactive cost center into a strategic growth partner.]]></description><link>https://www.bunnykk.com/post/what-cmos-should-push-back-on-in-revenue-planning</link><guid isPermaLink="false">6a61b3f159dc3f2805c15c0d</guid><category><![CDATA[Marketing Leadership]]></category><category><![CDATA[Marketing Operations]]></category><pubDate>Tue, 30 Jun 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d4f938_6b1ab3e8f147441bb0efd0081f160ebe~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Clara So</dc:creator></item><item><title><![CDATA[Structuring Campaigns for Buying Group Progression]]></title><description><![CDATA[Static buyer personas don't close complex B2B deals. Understanding how buying roles evolve throughout the customer journey does. Here is a practical framework for designing role-based messaging, campaign sequencing, and measurement strategies that align with how multi-stakeholder decisions are actually made.]]></description><link>https://www.bunnykk.com/post/structuring-campaigns-for-buying-group-progression</link><guid isPermaLink="false">6a61b3d1424f5a9980a39e8e</guid><category><![CDATA[Revenue Marketing]]></category><category><![CDATA[Global Growth]]></category><pubDate>Fri, 26 Jun 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d4f938_c3860cff0743485090ad435de08c33a4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Clara So</dc:creator></item><item><title><![CDATA[Rethinking Growth: Performance and Brand, Built Together]]></title><description><![CDATA[Short-term marketing plays capture current demand, but long-term brand building shapes future market share. The real secret to sustainable B2B growth isn't choosing between the two. It's building a multi-layered demand engine where quick performance wins generate the credibility and capital needed to fund long-term brand preference.]]></description><link>https://www.bunnykk.com/post/rethinking-growth-performance-and-brand-built-together</link><guid isPermaLink="false">6a61b2c3424f5a9980a39b12</guid><category><![CDATA[Revenue Marketing]]></category><category><![CDATA[Global Growth]]></category><pubDate>Mon, 22 Jun 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d4f938_a2d7c747268742edbf6b15796c0c953a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Clara So</dc:creator></item><item><title><![CDATA[I Built an AI Investment Team. Here's What Actually Happened.]]></title><description><![CDATA[Everyone is talking about integrating AI into financial decision-making, but what does it actually look like in practice? Here is the honest truth about what happened when I built an AI-driven investment team, from initial workflow disruptions and data hurdles to the operational breakthroughs that ultimately transformed how we make capital allocation decisions.]]></description><link>https://www.bunnykk.com/post/i-built-an-ai-investment-team-here-s-what-actually-happened</link><guid isPermaLink="false">6a610d76424f5a9980a1ac32</guid><category><![CDATA[AI Ways of Working]]></category><pubDate>Mon, 22 Jun 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d4f938_eef63c2dc6cd4da0b4043f673949b8f4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Clara So</dc:creator></item><item><title><![CDATA[Build, Borrow, or Buy? How Marketing Leaders Resource for Growth]]></title><description><![CDATA[Choosing between in-house teams and agencies is a false choice: marketing resourcing is about designing a flexible execution mix. By evaluating speed, control, specialization, and cost efficiency through the Build, Borrow, or Buy model, marketing leaders can reduce execution risk and structure high-performing teams optimized for growth.]]></description><link>https://www.bunnykk.com/post/build-borrow-or-buy-how-marketing-leaders-resource-for-growth</link><guid isPermaLink="false">6a61236c1a46f8513d731041</guid><category><![CDATA[Marketing Leadership]]></category><category><![CDATA[Marketing Operations]]></category><pubDate>Wed, 17 Jun 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d4f938_79c3cc2712044151a263cfafa950de2a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Clara So</dc:creator></item><item><title><![CDATA[Beyond Campaigns: What It Really Means to Own Lifecycle]]></title><description><![CDATA[B2B buyers don't move in a straight line; they loop, stall, go dark, and re-engage on their own terms. Owning the lifecycle means shifting from static, stage-based funnel thinking to designing responsive, signal-driven systems that capture non-linear buying motions and drive continuous revenue momentum.]]></description><link>https://www.bunnykk.com/post/beyond-campaigns-what-it-really-means-to-own-lifecycle</link><guid isPermaLink="false">6a612337b252e37e4d3231b6</guid><category><![CDATA[Revenue Marketing]]></category><pubDate>Fri, 12 Jun 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d4f938_a0fd700a05e444ff9afed0ecc2a69958~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Clara So</dc:creator></item><item><title><![CDATA[Lifecycle Isn't Linear. So Why Are Your Funnels?]]></title><description><![CDATA[Real B2B buyers don't move in clean, linear lines. They loop, pause, switch roles, and re-engage on their own terms. It's time to abandon rigid funnel thinking and design adaptive, state-based lifecycle systems that orchestrate buying group alignment, power post-sale growth, and capture the real motions driving B2B revenue."]]></description><link>https://www.bunnykk.com/post/lifecycle-isn-t-linear-so-why-are-your-funnels</link><guid isPermaLink="false">6a6180dc6ed1567a596ec59a</guid><category><![CDATA[Revenue Marketing]]></category><category><![CDATA[Marketing Operations]]></category><pubDate>Tue, 09 Jun 2026 18:56:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d4f938_51954e0122dc4777b8c34a4c4b7da7f2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Clara So</dc:creator></item><item><title><![CDATA[How I Designed a 3-Agent System to Support My Day-to-Day Work]]></title><description><![CDATA[Multi-agent AI systems sound complex in theory, but in daily practice, they can be game-changers for personal productivity. In this post, I break down how I designed a practical 3-agent AI system to handle research, task orchestration, and decision support—sharing the architecture, key lessons learned, and how it transformed my daily workflow.]]></description><link>https://www.bunnykk.com/post/how-i-designed-a-3-agent-system-to-support-my-day-to-day-work</link><guid isPermaLink="false">6a61108a1a46f8513d72d701</guid><category><![CDATA[AI Ways of Working]]></category><category><![CDATA[Marketing Leadership]]></category><pubDate>Sat, 04 Apr 2026 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d4f938_09b25a3566b34ca8b3eda2f38c7ba33b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Clara So</dc:creator></item></channel></rss>