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Build Capability

As organizations grow, marketing often becomes more complex than they can handle. Teams expand, processes evolve, and execution starts to depend on individual effort rather than repeatable systems.
I build the foundation that enables marketing to perform consistently, from establishing new functions and revenue marketing capabilities to designing operating models, processes, and ways of working that scale with the business.

Establishing a Marketing Function

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Building a marketing organization is more than hiring people. It requires establishing the operating model, defining the right capabilities, and creating the processes that enable marketing to become a consistent contributor to business growth.

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From launching new marketing functions to transforming existing teams, my focus has been on creating the foundation that allows marketing to execute consistently, scale with the business, and contribute to commercial outcomes.

Selected Engagements

  • Splunk APJ: Established the first regional marketing function.

  • Globalli: Built the global marketing organization as the first marketing hire.

  • Imply: Launched the APAC marketing function to support regional expansion.

Business Outcomes

  • Enabled marketing to scale alongside business growth.

  • Improved execution through clearly defined operating models and governance.

  • Established the organizational foundation for sustainable revenue marketing.

Building Revenue Marketing Capability

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As organizations grow, marketing must evolve beyond brand awareness and campaign execution into a commercial function. That requires demand generation, lifecycle marketing, sales alignment, and measurement to work together around shared pipeline and revenue outcomes.

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I have built revenue marketing functions by connecting these capabilities into a repeatable operating model. The focus is on creating qualified demand, advancing buyers through the lifecycle, and providing Marketing and Sales with a shared view of performance.

Selected Engagements

  • Atlas: Built the global demand generation function.

  • Globalli: Established lifecycle marketing and lead management.

  • Speedcast: Aligned global marketing planning with growth and commercial priorities.

Business Outcomes

  • Shifted marketing from activity metrics to commercial outcomes.

  • Improved alignment between Marketing and Sales around pipeline performance.

  • Established a repeatable engine for demand creation and buyer progression.

Developing Marketing Teams and Ways of Working

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Capability is built through people and processes. Clear roles, shared ways of working, and consistent operating practices allow teams to execute effectively as organizations grow and priorities change.

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I have designed team structures and working practices that strengthen collaboration across functions and regions. This includes defining responsibilities, improving handoffs, and creating repeatable processes that reduce dependence on individual effort.

Selected Engagements

  • Splunk: Built the regional marketing team and established cross-functional ways of working.

  • Speedcast:     Brought marketing teams together following multiple acquisitions.

  • Globalli:     Defined the structure, responsibilities, and working practices for the global marketing function.

Business Outcomes

  • Improved collaboration and handoffs across marketing functions.

  • Increased execution consistency across regions.

  • Reduced reliance on individual knowledge through clearer roles and repeatable processes.

Testimonials

Ivy Ng, Regional Marketing VP

"Clara was instrumental to our team’s success, blending strong business acumen with a hands-on approach to building initiatives from scratch. She built trusted partnerships with sales and shared data-driven insights that drove market penetration. Clara’s optimistic mindset and dedication to her team made her a true asset, and her collaborative spirit left a lasting impact."

Atlas

Colan Chen, Regional Social Media Manager

"Clara’s strategic and data-driven approach has been key to driving marketing growth across diverse markets. Her ability to leverage analytics to optimize marketing automation and lead generation efforts stands out. Clara’s operational excellence, combined with her strategic mindset, makes her a valuable asset to any team."

Atlas

Seamus Moore, CMO

Clara is an exceptional marketer—she understands the nuances of building and scaling campaigns that resonate deeply with target audiences. What impressed me most was her ability to balance high-level brand vision with hands-on execution, always keeping performance and customer engagement at the forefront.

Atlas

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