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Scale Business

Growth rarely follows a straight line. Organizations move through different stages, from entering new markets to accelerating established businesses and navigating periods of transformation. Each stage demands a different marketing strategy, operating model, and commercial focus.

Across global and regional roles, I have helped organizations grow by establishing new markets, scaling commercial performance, and supporting business transformation through measurable marketing contributions.

Expanding into New Markets

Launching a new market is more than opening a regional office. It requires building local market presence, creating demand, establishing trusted relationships with Sales, and developing a marketing engine that supports sustainable commercial growth.

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I have repeatedly led market-entry initiatives, establishing marketing capabilities from the ground up while enabling organizations to grow confidently across APAC.

Selected Engagements

  • Splunk: Established the first APAC marketing function.

  • Imply: Built the APAC marketing function to support regional expansion.

  • Atlas: Launched APAC marketing as part of the company's international growth strategy.

Business Outcomes

  • 5× APAC revenue growth at Splunk in 4 years

  • 30% pipeline contribution from marketing at Imply.

  • Established the APAC marketing foundation that enabled Atlas to expand into the region.

Scaling Established Businesses

Once a business has entered the market, the challenge changes. Marketing shifts from establishing presence to accelerating growth, increasing commercial contribution, and building repeatable revenue engines that can scale across regions.

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I have helped organizations evolve from regional success to global growth by strengthening demand generation, expanding commercial programs, and aligning marketing more closely with revenue objectives.

Selected Engagements

  • Atlas: Expanded marketing from APAC into a global demand generation function.

  • Speedcast: Modernized global marketing following organizational change.

  • JPMorgan Asset Management: Supported business growth through regional marketing programs.

Business Outcomes

  • 50% of net-new logos sourced by marketing at Atlas.

  • Contributed 45% of the company's pipeline and tripled conversion rates at Atlas.

  • Achieved a 300% increase in campaign ROI at J.P. Morgan Asset Management.  

Driving Market Adoption

Business growth does not depend only on entering markets or increasing campaign volume. It also depends on creating demand for something the audience may not yet know, understand, or be ready to adopt.

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I have helped organizations build market awareness, shape buyer understanding, and turn emerging products, categories, and routes to market into commercial demand. The work has ranged from establishing a new technology brand in APAC to growing open-source adoption and expanding direct customer acquisition.

Selected Engagements

  • Splunk: Built awareness and market demand for a relatively unknown technology brand across APAC.

  • Imply: Grew adoption of the open-source technology and converted community interest into a commercial pipeline.

  • J.P. Morgan Asset Management: Supported the initiatives of direct customer acquisition through digital marketing programs.

Business Outcomes

  • Established Splunk as a recognized machine data and big data platform across APAC.

  • Increased open-source adoption while generating a marketing-influenced pipeline.

  • Supported the shift to direct customer acquisition through digital marketing programs.

Testimonials

Ivy Ng, Regional Marketing VP

"Clara was instrumental to our team’s success, blending strong business acumen with a hands-on approach to building initiatives from scratch. She built trusted partnerships with sales and shared data-driven insights that drove market penetration. Clara’s optimistic mindset and dedication to her team made her a true asset, and her collaborative spirit left a lasting impact."

Atlas

Colan Chen, Regional Social Media Manager

"Clara’s strategic and data-driven approach has been key to driving marketing growth across diverse markets. Her ability to leverage analytics to optimize marketing automation and lead generation efforts stands out. Clara’s operational excellence, combined with her strategic mindset, makes her a valuable asset to any team."

Atlas

Seamus Moore, CMO

Clara is an exceptional marketer—she understands the nuances of building and scaling campaigns that resonate deeply with target audiences. What impressed me most was her ability to balance high-level brand vision with hands-on execution, always keeping performance and customer engagement at the forefront.

Atlas

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